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In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.
To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.
At first pick and post your best photos, decide where you want to go and what do you plan to visit, write all hobbies, interests and plans in your personal profile and start an exciting race of making new friends all around our planet. For example, if a person writes in a profile that he prefers energetic lifestyle with tons of activities and you enjoy calm and quite sightseeing – probably you won’t make a good match even if other interests are similar.
If you two are early birds – that’s great, if not it could do you wrong. And you can also mention on what side of the bed you sleep.
It covers everything from how to get started to proper profile and messaging etiquette in today’s online dating world.In partnership with The Weinstein Company, Playboy collaborated with Quentin Tarantino to develop a limited edition Playboy t-shirt inspired by The Hateful Eight, which was given away to fans.The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification. And more than ever, they need a trusted voice to tell those stories.The stories that break through are told by brands built on disruption. We've made it easier than ever for existing and potential advertising partners to leverage our rich history, creative prowess and data to create authentic and relatable content that resonates with our audience of millennial men.